Professional photography should be part of your reality brand.
As a realtor, you may have to compete with your competition to obtain listings. Professional photography is an excellent way of improving your portfolio when meeting with potential sellers. If a seller has to choose between a realtor that uses professional photography versus a realtor that uses a cell phone, they are more likely to go with the realtor that uses professional photography. A home is a significant investment, and they want it marketed to the best of your ability. Using professional photography, you are solidifying your marketing and showing the seller you mean business.
Hiring a professional real estate photographer to handle your photos can save you both time and stress.
Taking photos takes time. As a realtor, you have to drive to the property and go room by room taking photos. Unfortunately, the work does not stop there. You have to pull the images off your camera and place them onto your computer to upload them to the MLS. Sometimes this can be a stressful and time-consuming process. If you happened to take a blurry photo, you have to decide to discard it or go back to the property to retake the shot.
A professional photographer will not only take the photos, but they will re-size them, do any necessary color correction and deliver them to you. All you need to do is download the image files and upload to the MLS.
Some shots also benefit from tools that real estate photographers carry with them, such as tripods for higher shots or HDR images.
A professional real estate photographer might be your best all-around marketing teammate.
Shot By B might also be able to help you with additional marketing needs and materials. I can help you print brochures or fliers. Having Shot By B design and print marketing materials gives you a unique product to represent your listing, allows you to spend your time on something more essential and guarantees the photos you paid for are going to be crystal clear on your print materials.
It is also important for sellers to know you use a professional photographer. Include a brochure in your marketing materials and leave it with the buyer so they can see the excellent product you are about to deliver if they choose you as their realtor.
Think outside the box and take your business to the next level. 79% of homeowners say they are more likely to list with a realtor offering to do video, yet only 12% of the real estate industry currently have YouTube accounts. Video is a powerful tool and can act as the first walk-through for a buyer. If they call to view the property, you know they are serious and interested in the property.
Statistics Prove It
Recent studies have demonstrated that the vast majority of buyers find photographs exceedingly useful and influential in their buying decisions. For example, American National Association of Realtors reported that over 80 percent of individuals who buy new homes relied on online images to make their decisions. Another survey reported that the online property listings with more photographs were purchased faster than properties listed with fewer photos. Therefore, a home with a single photo took an average of 70 days on the market while a home with 20 photos took an average of 32 days to sell.
According to the studies, over 90 percent of buyers stated that the photos captivated their imaginations and helped them to make their decisions effortlessly.
1-sided $15 2-sided $25
8x14 $30 11x17 $35